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Math Empire — Social Playbook

Your mission: build the accounts, post cool clips, grow the empire. 💪

🛡️ 4 safety rules — read first

  1. Use the Math Empire business identity everywhere — never your home address, school, or personal phone.
  2. Make one dedicated email for all of this (Step 1). Never your personal email.
  3. Dad (Ilya) is the owner. Set up Facebook with him. If a stranger DMs you, don't reply — show Dad.
  4. Turn on 2-Factor Auth (2FA) on every account + write every password in the password sheet.

Most platforms need you to be 13+. Sign up honestly and follow each app's rules. ✅

🎨 Brand kit — same on every account

NameMath Empire
Handle@mathempiregame
BioBuild a magical kingdom one math problem at a time. 🏰 Cozy. No combat. K–12 + adults. Play free 👇
Linkmathempire.app/play/
ColorsGold #FFD23D · Navy #0d1021 · Emerald #2EA862
VibeCozy, warm, a little magical. Never "study harder" — more "look what you built."

💡 Grab the same @handle on every platform, even ones you won't use yet, so nobody else takes it.

🪜 Set up the accounts — in order

1Brand email (foundation)

Create a Gmail like [email protected]. Turn on 2FA. Everything else signs up with this.

Create the Gmail →
2Password sheet

A Google Sheet (Platform · Username · Password · 2FA? · Notes), or a free password manager.

Get Bitwarden (free) →
3Canva — your design studio

Sign up with the brand Gmail. Make posts, thumbnails, profile pics. Free + easy.

Open Canva →
4TikTok ⭐ #1 priority

Biggest reach for cozy games. Sign up → add logo/bio/link → Settings → Switch to Business Account (category "App").

Sign up on TikTok →
5Instagram (+ Reels)

Sign up → handle/logo/bio/link → switch to a Professional/Business account. You'll link this to Facebook next.

Sign up on Instagram →
6Facebook Page (do this WITH Dad)

From Dad's personal Facebook, create a Page "Math Empire" (category App/Video Game), add logo + bio + link, then link the Instagram from Step 5.

Create a Facebook Page →
7YouTube (for Shorts)

Signed in as the brand Gmail, create a channel "Math Empire" + logo/banner/link. Same vertical clips post here as Shorts.

Open YouTube →
8Pinterest (parents & teachers)

Create a Business account, add logo/bio/link. Pins last months — great for "fun math" + "homeschool".

Create Pinterest Business →
9Reddit (read rules first!)

⚠️ Reddit hates spam. Join + read r/cozygames, r/AndroidGaming, r/Teachers, r/homeschool. Be a real human; only share when allowed + ask Dad before posting links.

Make a Reddit account →

🎬 What to post (the secret sauce)

Don't market it as a "math app." Market it as a cozy empire builder where the currency is your own brain. 🧠✨ People scroll past "learn math." They STOP for a satisfying kingdom glow-up.

5 content pillars (rotate)

  1. Satisfying time-lapse of the empire growing + calm music + "I wanted a cozy city-builder that actually challenged my brain, so we built one."
  2. "POV" cozy clips — "POV: it's raining and you're building your math kingdom".
  3. Oddly-satisfying gameplay — coins bursting on a correct answer, a building finishing.
  4. Relatable/funny — "me telling myself just one more math problem at 11pm".
  5. Behind-the-scenes — "my dad and I are building a game" (people love a founder story).

📹 How to film

Open the game on your phone and screen-record it, trim in CapCut. Keep clips 7–15s, vertical, hook in the first 1 second. Post the SAME clip to TikTok + Reels + Shorts.

▶ Open the game to record →

Hashtags (mix ~5–8)

#cozygames#cozygaming#mobilegames #indiegame#mathgame#braintraining #satisfying#studytok#homeschool

🏁 Your 7-day quick-start

Day 1 — Brand Gmail + password sheet + Canva.
Day 2 — TikTok + Instagram (logo/bio/link on both).
Day 3 — Facebook Page with Dad + YouTube.
Day 4 — Pinterest + reserve the optional handles.
Day 5 — Reddit: just join + read the communities.
Day 6 — Record 3 clips of the game, edit in CapCut.
Day 7 — Post your first clip to TikTok + Reels + Shorts. 🎉

Then repeat: film on weekends, post 3–4×/week, do more of what works.

✅ Do's & ❌ Don'ts

DO: keep it cozy & aesthetic · same handle everywhere · turn on 2FA · reply to nice comments · show Dad anything weird · have fun.

DON'T: spam links (esp. Reddit) · share personal info · argue with trolls · buy fake followers · use copyrighted music (use TikTok's free library).

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